Fiction and thoughts on creative persuasion from a writer and strategist.

This is a test lab for experiments in fiction and communications. Perhaps try a sample of the fiction, and the writing about persuasion, if you’re commitment-phobic.

Readers should be warned that this contains trace elements of:

Interactive writing and modern literature.

Media & communications.

Fictional objects.

Music & sound culture.

Sustainable communications & behaviour change.

Cities & Urbanism.

The psychology of good and terrible decisions.

Side effects from repeated consumption may include intrigue, interest, disgust, rage and changing the way you think.

If you’ve read this far, don’t pretend you’ve got anything better to do. Come for the verbal self-humiliation, stay for the accidental insight.

“A fool must now and then be right by chance"

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A test lab for writing - & sometimes thinking - that bridges the gap between fiction, communications, culture & human behaviour. Come for the self-humiliation, stay for the accidental insight.


M.J. Hines
Prize-winning short story writer, novelist-in-progress, and creative strategist. Anyone who doesn't put 'generalist' in here isn't thinking broadly enough.