Fiction and thoughts on persuasion from a writer and strategist.

Welcome, brave adventurer. This is a proving ground for experiments in fiction and communications, and so is a space for me to explore the vast expanse of my ignorance rather than the narrow confines of my knowledge. Perhaps try a sample of the fiction, and the writing about persuasion, if you’re commitment-phobic.

Readers should be advised that this contains trace elements of:

Interactive writing and fiction

Thoughts about media & commercial creativity


Music & sound culture.

Cities & Urbanism.

Side effects from repeated consumption may include intrigue, interest, disgust, rage and changing the way you think.

If you’ve read this far, don’t pretend you’ve got anything better to do. Come for the verbal self-humiliation, stay for the accidental insight.

“A fool must now and then be right by chance"

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A test lab for writing - & sometimes thinking - that bridges the gap between fiction, communications, culture & human behaviour. Come for the self-humiliation, stay for the accidental insight.


M.J. Hines

Prize-winning short story writer, novelist-in-progress, and creative strategist. “Specialisation is for insects”.