Thoughts on fiction and persuasion from a writer and strategist.

Welcome, kind reader of impeccable taste. This is a test lab for experiments in fiction and communications, and somewhere for me to explore the vast expanse of my ignorance rather than the narrow confines of my knowledge.

For a sense of the kind of thing I write about, try a sample of the fiction, or the writing about persuasion.

Readers are advised this contains trace elements of writing about:

Commercial creativity and advertising

Literature and fiction

Technology, media and how they shape human behaviour

Side effects from repeat consumption may include disgust, rage, intrigue, interest, and possibly changing the way you think.

If you’ve read this far, thank you.

“A fool must now and then be right by chance"