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To the final thought that you've put, I believe Substack too can be a very potent flag bearer for promoting reading. They have sufficient data by now about their readers locations. Them running digital/physical world campaigns (Like the Art everywhere initiatives) can do wonders. Maybe the writers can pitch in an extra something to promote themselves, win-win!

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Great piece, and I'm in full agreement. Re: 7th bullet point - the Art of Manliness blog has been on a campaign to get more men reading for quite some time now. A search on the site for "reading books" gives a plethora of essays on why books are important, why men should read them more, and some tips for putting that philosophy into practice. https://www.artofmanliness.com/page/2/?s=reading+books

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